Shelby Robinson
Social Media + Content Manager
- Role
- Social Media Content Manager at The Pulpo Group
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Shelby Robinson
Creative Marketing Professional with 9+ years experience leading brand growth across hospitality, food & beverage, and lifestyle industries.My approach blends strategy with artistry, building systems that are both creative and measurable. From building end-to-end marketing strategies to producing social media campaigns, I thrive on shaping how brands show up in the world, building genuine connections between brands and people, and creating content that resonates.Always diving into the latest in food & beverage, music, art, and travel for inspiration.
Experience
Social Media Content Manager
Nov 2025 — Present · Ann Arbor, MI, US
I oversee social media, content, and brand storytelling across a multi-concept hospitality portfolio. From campaign strategy and influencer partnerships to photography and video production, I shape cohesive brand narratives that connect with the community and drive growth both digitally and in-restaurant.
Education
Michigan State University
Bachelor of Arts, Creative Advertising
2010 — 2014
Skills
- Advertising
- Press Releases
- Graphic Design
- Fundraising
- Copywriting
- Digital Photography
- Social Networking
- Event Photography
- Prop Styling
- Indesign
- Photography
- Illustrator
- Leadership
- Social Media Marketing
- Social Media
- Marketing
- Still Photography
- Blogging
- Professional Writing
- Adobe Creative Suite
- Adobe Illustrator
- Non-Profit Leadership
- Event Planning
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