Shelby Rimmer
Director | Retail | Customer and Marketing Strategist
- Role
- Director, Retail at Slalom
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Shelby Rimmer
Director and Client Partner with 15 years of experience in retail, customer strategy, customer relationship management, customer data platforms and marketing. Proven ability to lead experience transformations across industries with a track record of driving strategic outcomes, building and managing relationships and implementing enterprise engagement solutions. Passionate about helping organizations overcome obstacles, see possibilities and create better connections with their customers. Specialties: • Customer Experience Strategy & Transformation (CX, CEM) • Customer Journey Mapping (CJM) • Customer Research • Customer Data Platform (CDP) • Customer Relationship Management (CRM) • B2C & B2B Marketing • Marketing Technology (MarTech) • Business & Competitive Analysis • Customer Data Analysis • Capability & Maturity Assessment • Process Improvement • Technology Strategy • Strategic Prioritization & Road Map Development • Business Case Development • Solution & Platform Selection • Solution Delivery • Project & Program Management Industry Experience: Retail, Business and Consumer Services, Aviation, Financial Services, Professional Services, Travel and Tourism, Healthcare, and Real Estate.
Experience
Director, Retail
Jan 2023 — Present · Seattle, WA, US
Education
UW Foster School of Business
BA in Business
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