Shelby Parton

About Shelby Parton

Proudly queer Marketing Ops, RevOps, Lifecycle Marketing, and MarTech Implementation Consultant with 9+ years of professional experience integrating MarTech & CRMs, training sales & marketing on new tools, holding KPI reviews with executives, and guiding lifecycle marketing strategy. I have acted as a Marketo & Salesforce admin, driven 650+ GTM campaigns, built nurture & lead scoring models, and have specialized in Partner Marketing. Ask me for the link to my customer/coworker reviews!Oh, and I\'m taking User Experience Research & Figma Design courses in my free time because I always want to keep learning and exploring.In the next stages of my career, I am looking to broaden the scope of my responsibility in Marketing Operations and MarTech tools, Product Marketing, and User Experience Design & Research, through both personal and professional development.

Experience

1. Revenue, Marketing Operations, & Lifecycle Marketing Consultant

   Smooth Operator

   Jul 2025 — Present

   Fractional RevOps, Marketing Ops, Lifecycle Marketing Manager, or some combination of all of the above (and more), depending on the needs of my clients. Builds out routing logic, lifecycle stages, automation workflows, deal processes, target account identification & ABM strategy, and funnel reporting across GTM systems Builds marketing & sales playbooks to accelerate pipeline conversion and customer retention & expansion Audits and optimizes GTM tech stacks (HubSpot, Marketo, Salesforce, Attio, Apollo, Clay, RB2B, Zapier, etc.) and proposes & implements improvements to align infrastructure with strategy & processes Conducts in-depth ICP research using correlation & regression analyses

Education

• Northeastern University

  Bachelor of Science, Neuroscience

  2010 — 2015

• Lorenzo de Medici - Florence, Italy

  Cultural Studies, Photography

Skills

• Microsoft Outlook
• Pcr
• Animal Handling (Mouse)
• Micropipetting
• Human Subjects Research
• Clinical Research
• Spectrophotometry
• Microsoft Powerpoint
• Column Chromatography
• Agarose Gel Electrophoresis
• Liquid Chromatography
• Aseptic Technique
• Teamwork
• Restriction Analysis
• Mouse Genotyping
• Research
• Communication
• Adobe Photoshop
• Microsoft Excel
• Microsoft Word
• Product Research
• Data Analysis
• Multiplex Ligation-Dependent Probe Amplification (Mlpa)
• Dna Preparation, Extraction, and Purification From Tissue
• Individual Work
• Literature Reviews
• Customer Service
• Microsoft Office
• Electronic Medical Record (Emr)
• Statistics
• Analytical Skills