Shelby Lynch
Social Media Marketing Manager | Western Alliance Bank
- Role
- Social Media Marketing Manager at Western Alliance Bank
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Shelby Lynch
Hi, I’m Shelby! I am a passionate social media marketing and communications professional with over seven years of experience across the healthcare, hospital, nonprofit, and education sectors. I specialize in creating impactful internal and external communications, managing strategic social media campaigns, and developing creative, engagement-driven marketing initiatives. My core expertise lies in helping organizations stand out in an ever-evolving digital landscape. I bring fresh, thoughtful ideas that connect with audiences, enhance brand visibility, and drive real results. Whether I’m crafting content, launching a campaign, or refining a brand voice, I pour my heart and soul into every project. Social media marketing and communications isn\'t just a job for me - it\'s a passion that fuels my every move.
Experience
Social Media Marketing Manager
Feb 2026 — Present · Phoenix, AZ, US
Strategy and governance: Setting social media best practices through the Center of Excellence, establishing standards and ensuring unified execution across the organization.Content and channel management: Owning day-to-day social content from planning and production through publishing, platform management and local listings.Engagement and reputation: Leading community management, social listening, brand monitoring and impersonation risk oversight.Performance and expertise: Delivering reporting and insights, monitoring the competitive landscape and serving as the team’s subject matter expert through guidance, training and knowledge sharing.
Education
Mesa High School
Scholastic Diploma
2013 — 2017
Barrett, The Honors College
Magna Cum Laude
Mesa Community College
Social Media Marketing Certificate of Completion
2017 — 2020
W. P. Carey School of Business – Arizona State University
Bachelor of Science - BS, Digital Marketing & Integrated Communications
2020
Mesa Community College
Associate of Arts - AA, Business, Management, Marketing, and Related Support Services
2017 — 2020
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