Shelby Larriva

Experience

1. Marketing Director

   Chick-fil-A Restaurants

   Jun 2024 — Present · Chandler, AZ, US

   Lead marketing efforts to build brand visibility, foster community engagement, and drive‬ sales growth at Chick-fil-A Ocotillo. Collaborate closely with the Operator, store team‬ leaders, and catering manager to create, communicate, and execute the annual‬ marketing business plan, ensuring alignment with organizational goals and values.‬Key Responsibilities and Achievements:* Designed and implemented successful local marketing campaigns, including Community Care Events, Seasonal Events, Community Fundraising, and sponsorship partnerships boosting customer engagement and in-store traffic.* Manage social media strategy and content creation to enhance brand presence and drive customer interaction.* A single social media campaign achieved a remarkable 130% increase in channel engagement.* Administered the marketing budget, ensuring effective allocation of resources to maximize ROI.* Cultivate partnerships within the Chandler community, including active involvement with the Chandler Chamber of Commerce and the City of Chandler to strengthen brand ties and extend outreach.* Developed fundraising and sponsorship initiatives, fulfilling donation requests and supporting local groups with branded materials and event baskets.* Set and achieve ambitious goals for mobile app engagement, resulting in increased downloads and transactions.* Promoted and executed national campaigns at the local level to maintain consistency and drive customer participation.‭