Shelby Larkin-Reid
Revenue, Partnerships & Business Development Leader
- Role
- Sales Lead at Hello Sunshine
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Shelby Larkin-Reid
An experienced professional with more than two decades of experience working at the intersection of media, entertainment, sports & culture.Shelby is a highly skilled & proven seller with $50M+ in closed partnership deals across broadcast TV, digital, social, out-of-home, experiential, live entertainment, physical entitlements and more. She cultivates strategic partnerships, finds new business opportunities, and develops relationships to drive company growth and revenue.Shelby specializes in every aspect of the sales process including, prospecting, pitching, deal negotiation, contracting, project management and activation. Shelby is experienced in cross-functional team collaboration, managing a P/L, meeting and exceeding annual sales quotas, establishing a sales pipeline, building and leading teams. Shelby\'s passion for sales & partnerships stems from her love of connecting people and communities with brands in unique and impactful ways. Starting her career as a non-scripted television producer laid the foundation for Shelby to gain a deep understanding of the creative process and develop the ability to craft innovative partnership solutions that drive revenue growth.With a career spanning two decades, Shelby has experience working for major media companies, such as Warner Bros, Revolt, ABC, BET, CBS and FOX. Before transitioning to sales & partnerships, Shelby became an Emmy-nominated television producer and digital content producer, with production credits including the Dr. Phil Show, Revolt TV, BET Awards, NAACP Image Awards, Billboard Music Awards, Divorce Court, Judge Mathis, and many others.
Experience
Sales Lead
Feb 2025 — Present · Los Angeles, CA, US
Leading strategic brand partnerships across the Hello Sunshine ecosystem, which includes custom content, editorial, podcasts, experiential, live events, commerce and so much more!
Education
Columbia Business School
MBA, Media & Entertainment
2011 — 2013
Management Leadership for Tomorrow
MBA Prep Fellow
2010 — 2011
Spelman College
B.A., Economics
1999 — 2003
Skills
- Editing
- Marketing
- Documentaries
- Media Production
- Public Relations
- Television
- Producing
- Film Production
- Social Media Marketing
- Video
- Music
- Broadcast
- Event Management
- Marketing Strategy
- Storytelling
- Final Cut Pro
- Film
- Video Production
- Digital Media
- Entertainment
- Integrated Marketing
- New Media
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