Shelby Tyler

WORK HISTORY

EDUCATION

ABOUT SHELBY TYLER

I drive advanced analytics and data science for MasterCraft, turning messy, decentralized data into clear, actionable insights. I build intuitive Tableau dashboards that tell compelling stories, helping teams bridge the decision gap and make smarter decisions quicker. From econometrics to automation to machine learning, I develop adaptive models with a creative, collaborative approach; I am always focused on thoughtful design, clear objectives and communication, and what people need to work more efficiently.Technical Proficiencies: R (R Studio), SQL, Tableau, Python (VSCode), Jupyter notebooks, Power Automate, Salesforce administration, Marketing Cloud, Google Analytics, Microsoft Azure, Microsoft suite, Meta suite, CMS toolsModeling Proficiencies: EDA, linear regression, logistic regression, causal inference, statistical inference, hypothesis testing, A/B testing, clustering, classification, time-series, machine learning (k-means, random forests, decision tree, PCA), predictive analyticsMasters: I studied the intersection of advanced data analytics and business growth, learning how to utilize big data to optimize strategic decision-making. My graduate program, the Masters in Quantitative Management: Business Analytics, helped me immensely to fine-tune my technical skills, functional knowledge, and advanced problem-solving methods. I graduated from Duke University\'s Fuqua School of Business in 2023 with a 4.0 GPA, as valedictorian of my class.Undergraduate: Previously, I graduated as an Honors student from the University of Georgia’s Terry College of Business with a double-major in Economics and International Business, and a minor in Spanish. In just 3 years I completed my undergraduate degree, maintaining a 3.96 GPA, while also competing as a nationally acclaimed high jumper on Georgia’s track and field team, including five All American statuses and an appearance at the U.S. Olympic Team Trials for the Tokyo Olympics in 2021.Languages: English (native), Spanish (working proficiency), Italian (conversational)