Shelby Bowen

About Shelby Bowen

I\'m Shelby Bowen, a recent University of Arizona graduate where I earned my Bachelor of Science in Retailing and Consumer Science with a minor in Entrepreneurship. My academic journey even took me to the historic city of Rome, where I participated in a transformative study abroad program through the American University of Rome in Spring 2023. I bring a creative, analytical, and results-driven approach to the retail and marketing fields, backed by hands-on experience in optimizing merchandising strategies, conducting insightful trend analyses, and overseeing successful product development initiatives. My professional background spans several exciting roles, from being the current Ambassador at Hammitt, LA, where I orchestrate innovative digital media campaigns on Tik Tok and Instagram, to impactful internships at Bootin Bikinis and Macy\'s Inc, where I deepened my expertise in market research, social media strategy, and product development. My passion for the retail industry is matched by my proficiency in developing social media strategies to increase brand awareness and engagement, my adeptness at creating content and managing social media accounts, and my ability to analyze data and stay updated on industry trends. I pride myself on my exceptional communication skills, which have enabled me to lead collaborative initiatives and foster a culture of excellence and organizational growth. I\'m skilled in Inventory Management, Customer Relationship Management (CRM), Pricing Strategy, Community Engagement, Market Research, Data & Trend Analysis, Brand Management, Product Development, Visual Merchandising, Customer Acquisition & Retention, and Cross-functional Collaboration. My technical acumen includes proficiency in Microsoft Office Suite, Canva, Shopify, Retail Math, and various analytic methods for business, alongside Digital Marketing, E-Commerce Buying and Selling, Customer Service, Social Media, and Content Creation. Awards like the Dean’s Exemplary Award and being named to the Dean’s List (20••••22) have recognized my academic and extracurricular dedication, which includes involvement in the Trend Fashion Club, Delta Gamma Sorority, and managing an on-campus pop-up shop. I\'m eager to connect with professionals in the retail and marketing industries to share insights, learn from your experiences, and explore potential collaboration.

Experience

1. Merchandise Coordinator

   Vuori

   Apr 2025 — Present · Carlsbad, CA, US

Education

• University of Arizona

  Bachelor of Science , Consumer and Retail Sciences

  2020 — 2024