Shelby Katz

About Shelby Katz

Award-Winning Social Media & Brand Strategist (Clio, Webby, Digiday) with 10+ years leading multi-platform growth for global brands, entertainment IP, and experiential activations. Expertise in strategy, team leadership, influencer/creator programs, and innovative content formats.Outside of my professional life, I\'m a visual artist. Follow along at @artbyshelbyfaryn on Instagram! Brand Marketing Social Media Strategy Social & Web Analytics Market Trend Research SEO Marketing Copywriting & Content Writing

Experience

1. Senior Social Strategist

   Merkley + Partners

   Dec 2023 — Present · New York, NY, US

   Lead and develop award-winning social media strategies, managing content production, creator campaigns, and cross-functional partnerships while driving audience growth and engagement across platforms.Projects include:• Leading social strategy and creator campaigns for talent-led brands, including Mercedes-Benz and Novartis’ 2025 Super Bowl activation, earning industry recognition for innovation and impact• Partnering with PR, experiential, and OOH teams to deliver integrated, cross-platform campaigns and event coverage that blend storytelling with cultural trends• Directing brand voice and editorial strategy across all social platforms• Authoring comprehensive social strategies and guiding creative execution to maximize engagement, reach, and cultural relevance

Education

• Savannah College of Art and Design

  Bachelor of Fine Arts (BFA), Fashion Marketing and Management

  2010 — 2014

Skills

• Microsoft Suites
• Highly Ambitious
• Adobe Creative Suite
• Customer Service
• Adobe Photoshop
• Writing
• Social Media
• Determined to Succeed
• Motivated Self-Starter
• Photoshop
• Editorial
• Facebook
• Creativity
• Fashion Writing
• Exceptional People Skills
• Visual Arts
• Highly Reliable
• Editing
• Styling
• Microsoft Office