Shelby Kraushaar Powell
- Role
- Vice President, Global Brand Marketing Dolls Portfolio at Mattel, Inc.
- Location
- Beverly Hills, CA, US
- LinkedIn followers
- 500 followers
About Shelby Kraushaar Powell
Well rounded marketing professional with brand management and agency experience for…
Experience
Vice President, Global Brand Marketing Dolls Portfolio
Feb 2023 — Present
Responsible for product and marketing strategy for portfolio of licensed and IP doll brands. IP doll brands include Monster High, Polly Pocket and pipeline of new franchise launches. Licensed portfolio includes Disney, Universal and Warner Brothers consumer products partners.
Education
UCLA
MBA, Marketing Emphasis
2009 — 2011
University of California, Berkeley
Bachelor of Science (B.S.), Economics
2002 — 2006
Skills
- Marketing Research
- Analytics
- Brand Development
- Social Media Marketing
- Strategy
- Strategic Partnerships
- Digital Marketing
- Marketing Strategy
- Digital Strategy
- Strategic Planning
- Marketing Management
- Social Media
- Business Development
- Competitive Analysis
- Product Development
- Business Strategy
- Market Research
- Digital Media
- Management
- Advertising
- Marketing Communications
- Online Advertising
- Customer Insight
- Integrated Marketing
- Product Marketing
- Marketing
- Brand Management
- Email Marketing
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