Shelby Wyatt

About Shelby Wyatt

Dedicated eCommerce marketing strategist with a demonstrated history of driving successful digital and social marketing campaigns to achieve and surpass client goals through consultation, education, training, and support. Proven ability to plan and optimize digital marketing strategy and prove ROI with a willingness to roll up the sleeves and execute tactics to ensure success. Unshakeable belief in success for all clients and clarity on how to achieve it. Bachelor of Science (BS) focused in Advertising from The University of Texas at Austin.Areas of Expertise-Leadership-Client Management and Consultation-Ecommerce Growth Strategy-Strategic Planning and Execution-Media Planning-Digital Marketing-Social Media Marketing-Project Management-Managing Cross Functional Teams-Campaign Development-Data Analysis-ROI Evaluation and Analysis-Mentoring, Training Team Members-Managing Multiple Projects at once, Prioritizing-Working in a fast paced, dynamic environment

Experience

1. Account Manager, Ecommerce Global Business Group

   Meta

   Jan 2021 — Present · Austin, TX, US

   Provide dedicated account management and strategic support for Ecommerce brands with a total annual spend of $80M+-Work cross functionally with other Facebook org teams to increase advertiser solution adoption and unlock revenue-Complete extensive data analysis across book of business to identify areas of opportunity within each account and to help guide strategy and implementation of Facebook solutions-Leverage established knowledge and expertise of Facebook solutions to influence each accounts media strategy and supercharge account growth-Develop robust Account Plans rooted in business goals, holding clients accountable to both hit and surpass long term, strategic goals with Quarterly Planning / Review Sessions-Equip broader Ecommerce team to influence solution adoption through vertical education -Surface client pain points and feedback to inform product roadmap and strategy-Influence business-level decisions for managed brands, including hiring expansion and product development

Education

• The University of Texas at Austin

  Bachelor of Science (BS), Advertising

  2010 — 2014

Skills

• Competitive Analysis
• Marketing Communications
• Facebook
• Google Adwords
• Social Media
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Marketing
• Copywriting
• Basic Spanish
• Event Management
• Advertising
• Google Analytics
• Media Planning
• Sales
• Customer Relationship Management (Crm)
• Market Research
• Microsoft Powerpoint
• Microsoft Word
• Doubleclick for Publishers
• Marketing Research
• Customer Service
• Online Advertising
• Manage Client Relationships