Shelby Bessellieu
Principal, Brand Strategy & Activation @United Airlines
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WORK HISTORY
Principal, Brand Strategy & Activation @United Airlines
Chicago, IL, US
Spearhead enterprise-wide brand strategy and governance across sub-brands, platforms, and products.• Approve naming for internal initiatives and customer programs to ensure strategic alignment.• Produced the 2023 United Brand Academy Summit, a full-day event with 250+ attendees, 15+ speakers, and 14+ branded installations.• Delivered brand training to 75+ ambassadors for nationwide uniform fit tour, enabling 80+ appointments/day.
EDUCATION
The University of Alabama
Bachelor's Degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT SHELBY BESSELLIEU
Strategic brand and employer marketing leader with 11+ years of experience shaping brand…
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