Shelby Sloan Barnett
Creative Strategist, Quickframe @MNTN
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WORK HISTORY
Creative Strategist, Quickframe @MNTN
Los Angeles, CA, US
Creative Strategist, QuickFrame by MNTNClient Consultation, Strategy Development, & Creative Optimization: Collaborate with QuickFrame customers to define project scopes, uncover creative opportunities, and shape the strategic direction for their video content. Work with clients to assess existing creative assets, identify gaps, and propose recos for improving or enhancing future campaigns.Market Insights & Creative Guidance: Stay ahead of industry trends and use insights specific to a client\'s vertical to inform creative strategy. Ensure all recommendations align with business demands and audience preferences. Source and present relevant examples from a client\'s vertical and provide strategic advice on how these examples can be adapted or improved.Creative Audits & Custom Proposals: Work with the Creative Analytics team to review past video performance and assess what worked and what didn\'t. Develop and present data-driven recommendations for improvement (including ideas for new video formats, channels, and video trends to consider testing). Craft detailed proposals that outline custom production details and premium service options.Internal & Cross-Functional Collaboration: Actively contribute in team meetings to discuss client feedback, creative insights, and internal process improvements. Work closely with Creative Operations to communicate client needs, share strategic insights, and help refine production workflows.Industry Trends & Resource Development: Continuously stay updated on the latest developments in creative strategy, video production, and emerging trends. Share insights and best practices with clients, and internal teams. Contribute to the expansion and refinement of QuickFrame\'s best practice library, ensuring resources are available for both internal teams and clients. Create or update templates, guidelines, and reference materials to drive efficiencies and consistency across the QuickFrame organization.
EDUCATION
Upright Citizen's Brigade
Improv Comedy Courses
San Francisco State University
Bachelor's degree, Broadcast and Electronic Communication Arts
SKILLS
ABOUT SHELBY SLOAN BARNETT
Shelby Barnett is a Creative Strategist for QuickFrame by MNTN. Her specialties are…
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