Shelby Zellmer
Social Media Manager @MKR
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WORK HISTORY
Social Media Manager @MKR
Indianapolis, IN, US
As Social Media Manager at MKR, I lead the development and execution of organic social strategies for a range of clients. I don’t just manage content, I help shape how brands show up online. From writing platform-specific copy to concepting and creating compelling visuals and videos, I bring campaigns to life with a mix of creativity and strategy. I use insights and trends to guide my approach, making sure every post, Reel, and story actually connects with the people it’s meant to reach. I love blending creative intuition with data-driven thinking to build scroll-stopping content and drive real engagement.In addition to leading social strategy, I serve as Account Manager for select clients, acting as a primary point of contact and strategic partner. I guide campaign planning, oversee timelines and budgets, and collaborate closely with cross-functional teams to ensure work is delivered on time and aligned with client goals. I also step into a Project Manager role when needed, keeping initiatives organized, moving, and running smoothly from kickoff to completion.
EDUCATION
Bremen Senior High School
High School Diploma
University of Indianapolis
Bachelor's degree
ABOUT SHELBY ZELLMER
Shelby Zellmer is a storyteller at heart and strategist by trade. As Social Media Manager at MKR, she oversees organic social content, influencer campaigns, and creative strategy for clients in industries ranging from healthcare to aviation. With years of experience in PR and social media, she loves blending creativity with data to help brands build authentic connections online.Before joining MKR, Shelby led PR efforts at The Basement and managed national media campaigns for B2B SaaS clients at BLASTmedia. She earned her bachelor’s degree in communications from the University of Indianapolis, where she specialized in public relations and sports information. When she’s not planning content calendars, Shelby can be found either throwing down in the kitchen or listening to audiobooks while discovering new parts of the city.
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