Shelby Stidham
Marketing Manager
- Role
- Marketing Manager at Sodexo
- Location
- Lynchburg, VA, US
- LinkedIn followers
- 500 followers
About Shelby Stidham
Highly creative Marketing Manager with expertise in transforming marketing and…
Experience
Marketing Manager
Jan 2021 — Present · Lynchburg, VA, US
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.Lead cross-functional team in planning and executing impactful marketing initiatives spanning design, media, social platforms, and events.Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.Produce monthly distinctive press releases for heightened brand recognition.Lead conceptualization, creation, and implementation of brands, contributing to development of 6 original concepts.Conducted consumer surveys to establish new cuisine for food truck, leading to comprehensive branding project and tripling revenue for location.Doubled sales for event after rebranding and employing email marketing tactics and implementing desirable incentives.Amplify sales through innovative social media approaches in partnership with retail team.Maintain and optimize website content for accuracy and SEO optimization.Improves Sodexo recruitment via strategic digital and print advertising, strengthening hiring campaigns with increase in applicants by 80%.Executed Instagram growth strategies, driving 150.4% increase in views within initial 6 months and achieving consistent growth of followers every 4 months over three years.
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