Shelby Spiegel
Senior Program Strategist at Youth Marketing Connection
- Role
- Senior Program Strategist at Youth Marketing Connection
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Shelby Spiegel
Graduated from the University of Wisconsin - Madison in May of 2020 with a Bachelor of Science in Journalism, with an emphasis in Strategic Communication.
Experience
Senior Program Strategist
May 2022 — Present
Key Accounts: Aerie, Glow Recipe, DoorDash, EA Sports Madden Cruiser, Samsonite, Beyond Yoga, Goodnotes, Pentel of America, Angry Orchard, Chicago Department of Public Health, AAVMC/VetMed Pathways- Recruit and train national teams of influencers + ambassadors based on unique brand criteria- Create client-facing influencer bios showcasing brand and campaign fit - Build and maintain collaborative relationships with creators and internal account team- Plan and execute brand activations, including campus pop-ups, mobile tours, sampling events, and more- Manage event logistics, including promotional materials, product seeding, and on-site operations - Manage and motivate ambassadors to go above and beyond project expectations- Oversee and report on the remote execution of on-campus events and brand promotions- Monitor physical + social analytics and provide ongoing performance analysis- Assist account team to uphold the project timeline and deliver exceptional client service- Maintain proactive approach to propose independent solutions and ideas- Analyze campaign results to showcase key program insights and suggest program optimizations- Collect and track social media metrics on a regular basis- Create social media content aligning with brand voice and mission- Execute paid social campaigns to increase brand reach and engagement- Edit social media content to capture and retain audience attention
Education
University of Wisconsin-Madison
Bachelor of Science - BS, Journalism, Strategic Communication
2017 — 2020
University of Wisconsin-Eau Claire
Marketing
2016 — 2017
Skills
- Time Management
- Leadership
- People Skills
- Organization Skills
- Teamwork
- Marketing
- Social Media
- Team Leadership
- Public Relations
- Social Networking
- Social Media Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.