Shelby Pinkerton
Marketing Operations Specialist at POLITICO
- Role
- Marketing Operations Specialist at POLITICO
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Shelby Pinkerton
Seasoned digital marketing professional with 5+ years of experience in developing and executing marketing plans, implementing multi-channel marketing strategy, maintaining company websites, implementing and executing email marketing campaigns, social media management, and creating graphics and videos.Currently responsible for implementation, management, and integration of POLITICO\'s main marketing systems for B2B subscriptions (Marketo), website management for POLITICO Pro, E&E News, and AgencyIQ, lead management, campaign tracking, email marketing, and analytics to support all of POLITICO\'s B2B marketing campaigns.
Experience
Marketing Operations Specialist
Jul 2025 — Present · Arlington, VA, US
Build, track, test, and optimize acquisition and engagement campaigns including emails, segments, forms, landing pages, templates, etc. utilizing Adobe Marketo Engage• Develop insights to perform A/B testing to optimize emails based on audience, time of day/day of week send, and subject lines• Ensure proper layout, deliverability, and tracking of all digital assets promoted through different channels to produce accurate reporting• Update, monitor, and optimize all marketing sites for POLITICO Pro, E&E News, and AgencyIQ - including creating and updating pages and optimizing keywords for SEO• Keep up to date with software improvements and industry trends to ensure we are maximizing our ability to meet campaign goals• Manage our webinar platform, ON24, to support weekly events for POLITICO Pro, E&E News, and AgencyIQ• Liaise with revenue operations and marketing team members to improve size, health, hygiene, consistency, and quality of the marketing database• Work with our analyst to monitor campaign performance after execution and recommend changes as needed• Manage Asana to maintain an effective workflow for team project tracking
Education
Tulane University
Bachelor of Arts - BA, Political Science and Russian
2012 — 2016
CIEE Council on International Educational Exchange
Study Abroad, Budapest, Hungary
2015 — 2015
Columbia University
Shared Course Initiative: Hungarian
2016 — 2018
Yale University
Master of Arts - MA, European and Russian Studies
2016 — 2018
The Loomis Chaffee School
High School Diploma
2009 — 2012
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