Shelby Olson
Product Marketing Specialist @Payworks Payroll Services Canada
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WORK HISTORY
Product Marketing Specialist @Payworks Payroll Services Canada
Winnipeg, MB, CA
I help drive revenue and product adoption by connecting product, marketing, and sales. I design and execute marketing campaigns for new product launches, create sales enablement materials, and develop initiatives to expand revenue from existing clients. By coordinating cross-departmentally and crafting clear, compelling product messaging, I ensure launches hit the mark and teams are empowered to succeed.
EDUCATION
RRC Polytech
Business Administration, Marketing
University of Manitoba
Bachelor of Commerce (B.Com.), Asper School of Business - Marketing & Entrepreneurship
SKILLS
ABOUT SHELBY OLSON
I’ve been called a marketing “Swiss Army knife”—equally comfortable setting strategy as I…
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