Shelby Kelly

About Shelby Kelly

As Director of Marketing at BRAVE Books, I lead strategy and storytelling for a brand committed to equipping families with faith-inspired entertainment that shapes children’s character for good. My focus is on building a brand that is clear, consistent, and deeply trusted and comes to life through strategic positioning, compelling messaging, and meaningful experiences that resonate with our audience. I hold a degree in Marketing from the Owen Graduate School of Management at Vanderbilt University and a degree in Communication from Lamar University. My background spans both entrepreneurial and real estate sectors and is largely rooted in the nonprofit world where I\'ve partnered with mission-driven organizations, served on boards, and supported community initiatives. That experience keeps me grounded in what matters most: purpose, clarity, and connection. That nonprofit foundation continues to inform my efforts today. With a passion for brand clarity, my work centers on helping mission-minded organizations clarify their voice, connect with the right people, and grow with focus and intention.

Experience

1. Director of Marketing

   BRAVE Books

   Feb 2025 — Present · Conroe, TX, US

   As Director of Marketing, I lead all marketing and brand efforts. Practically, this looks like driving strategy, guiding team execution, and ensuring every initiative aligns with our mission and growth goals- Collaborate with company leadership on long-term planning, customer growth strategy, and market positioning through data-informed insights and research- Provide strategic leadership and brand oversight for all marketing efforts across BRAVE Books and BRAVE+, aligning campaigns with the company’s mission and growth objectives- Guide the development and execution of multi-channel strategies that drive subscriber acquisition, retention, and brand awareness- Oversee messaging, positioning, and creative direction to ensure brand consistency across digital, print, video, and in-person touchpoints- Collaborate with cross-functional teams—including product, PR, and customer success—to align marketing with product launches, customer experience, and company goals- Direct agency partners, internal creatives, and marketing staff to deliver integrated campaigns that meet performance benchmarks- Evaluate marketing performance through KPI tracking and data analysis, refining strategies to improve ROI and lifetime value- Lead brand evolution efforts, ensuring the voice, values, and visuals of BRAVE resonate with our core audiences.

Education

• University of California, Irvine - The Paul Merage School of Business

  Professional Development Coursework, Project Management / Finance / Negotiation

• Lamar University

  Bachelors, Communications - Journalism

• Vanderbilt University

  Master of Marketing, Marketing

  2018 — 2019