Shelby Hartley

Experience

1. Senior Manager, Advocacy Communications

   NRECA

   Nov 2024 — Present

   Leads strategic communications campaigns designed to enhance NRECA’s beltway brand, voice, and reputation, primarily through paid and social media campaigns. • Leads and coordinates cross-functional teams of vendors and consultants to execute a multi-channel paid media campaign, integrating digital and social media ads, airport displays, newsletter sponsorships, radio promotions, and a high-profile sponsored event, resulting in increased brand visibility and engagement.• Serves as a go-to strategic communications partner for colleagues in Marketing, Government Relations and other departments. • Spearheads the development of innovative content strategies for the association’s content on priority advocacy topics in collaboration with the leadership of Government Relations.• Manages a team of social media and branding experts to implement a refreshed approach to organic and paid social media with an emphasis on telling the co-op story and accelerating NRECA’s advocacy capabilities.• Proactively advances NRECA policy positions with lawmakers on Capitol Hill and their communications teams.

Education

• Georgetown University

  Master of Arts (M.A.), Communication and Media Studies

  2010 — 2012

• Juniata College

  Bachelor's of Arts, Politics and Psychology

  2006 — 2010