Shelby Harris
Digital Marketing Lead @Humana
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WORK HISTORY
Digital Marketing Lead @Humana
EDUCATION
Indiana University
Bachelor of Arts (B.A.), Advertising, Spanish
Code Louisville
Certification , Front-end Software Development
SKILLS
ABOUT SHELBY HARRIS
A Product Marketing Manager with a Digital Advertising background and a proven track record in driving growth and engagement across the casual dining, restaurant, and pharmacy/healthcare industries. I love to use data to uncover actionable insights that bridge the gap between products and their consumers problems. Keeping the tried and true method of “right users, right product, right time” in the forefront to help consumers meet their healthcare needs while simultaneously driving business results.I have expertise in CRM, digital marketing, go-to-market strategy, and audience segmentation. I pride myself on my ability to build strong, sustainable relationships with key stakeholders and aligning marketing strategies with business goals.Throughout my career, I’ve delivered impact by refining value propositions, optimizing content marketing strategies, and leading the development of positioning statements for both new and legacy products. I’m particularly proud of my success in uncovering untapped growth opportunities by focusing on underutilized channels, and my efforts to break down silos by bringing product and marketing teams together to share knowledge, align on objectives, and leverage shared insights for stronger outcomes together.I am an outspoken advocate for adopters of a growth mindset and continual professional development to achieve lasting success.I’m always looking for new opportunities to collaborate with forward-thinking like-minded peers!
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