Shelby Cole

Experience

1. Marketing Manager

   Topgolf

   Feb 2024 — Present · Las Vegas, NV, US

   Localize national Topgolf programs and campaigns while developing Las Vegas specific initiatives to drive brand awareness, foot traffic, and revenue, contributing revenue through media/PR, social, events, advertising, and partnerships•Manage 20+ annual events (F1, Super Bowl, March Madness, UFC Watch Parties, etc) from planning to execution, through integrated marketing strategies, Support sales efforts by promoting venue packages, national partnerships (Cash App, SEGA, Marvel), social media, and contributing to event revenue•Lead marketing plans across multiple channels, overseeing daily creative briefs, digital/print assets, weekly email campaigns, and 15+ sponsorship activations annually•Initiated and launched the venue’s first social media paid media program, partnering with the Paid Media team to execute and track campaigns that generated $500K+ in new revenue in 2025 for the Las Vegas location •Strategize and oversee Topgolf Las Vegas email marketing by coordinating monthly send dates across email, SMS, and app push notifications, developing campaign briefs, and reviewing all content from concept to launch •Lead collaboration with the social media agency by approving content, analyzing monthly results, and managing influencer activations that enhanced engagement and strengthened brand presence •Collaborate with our PR agency to secure 400+ media placements annually, including TV segments, news features, and influencer partnerships, increasing brand exposure•Manage key partnerships (MGM, Make-A-Wish, etc), executing sponsorship agreements including digital, print, PR, signage, activations, social media, merchandise, and branding, that have increased brand visibility and generate foot traffic and revenue

Education

• University of Nevada-Las Vegas

  Bachelors of Science in Hospitality Management, Concentration in Meetings and Events

  2015 — 2019

• University of Nevada-Las Vegas

  Minor, Marketing