Shelby Burr

About Shelby Burr

As a passionate Lifecycle and Email Marketer with over 10 years of experience, I am dedicated to crafting experiences that nurture and support users throughout their journey, fostering enduring brand trust and loyalty. My expertise spans email marketing, HTML, SMS, push notifications, audience segmentation, and behavioral science, allowing me to deliver tailored, empathetic experiences that resonate with diverse audiences.Beyond execution, I also help shape overall strategy—top to bottom of funnel—from acquisition to retention. This includes ideating new campaign concepts, optimizing landing pages for better performance, and creating lead generation resources to grow and engage audiences more effectively.Throughout my career, I have specialized in membership marketing and implementing lifecycle strategies to enhance user retention and engagement. Leading the Product Marketing team for a prestigious brand, I successfully increased the renewal rates from 23% to 54% within four months, generating an additional $2.5 million in revenue by addressing communication gaps.I am a fervent advocate for consumer-centric practices, championing the user within product experiences. My goal is to empower users to become the heroes of their own narratives, with brands serving as their trusted allies. By leveraging timely triggers, automations, and behavioral science principles, I create personalized customer journeys that truly connect with users.Driven by a desire to contribute to meaningful work that positively impacts others, I am enthusiastic about opportunities to serve as a dedicated advocate for consumers and to foster stronger connections between brands and their audiences.I\'d love to connect with you! Feel free to reach Marketer with a demonstrated history of working in Saas Platforms, Digital Marketing, E-commerce, Product development, Product marketing, Retention marketing, Lifecycle marketing, Funnel Strategy, Project Management, Content strategy, Creative storytelling, and Consumer Services am blessed with two beautiful kiddos, I love the outdoors, a big ole Packers fan, an Italian who loves to cook, and I own my Watercolor business on the side! Check out Collectivelyyou.com if you\'d like to see my work and order a commission painting.

Experience

1. Lifecycle Marketing Manager

   Responsibleman

   Jul 2024 — Present

Education

• The University of Tennessee at Chattanooga

  Bachelor of Arts (B.A.), Communication and English: Writing