Shelby Britton
Head of Product Marketing @Cloudinary
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WORK HISTORY
Head of Product Marketing @Cloudinary
Bootstrapped unicorn SaaS Scale-up offering API-first image and video platform powered by automation and AI - including dynamic media and digital asset management products. The world\'s top ecommerce brands use Cloudinary to create and deliver omnichannel visual experiences for increased conversions, operational efficiency and customer engagement. Leading product marketing team for Programmable Media product line and multi-product platform for developers, marketers and commerce leaders with offerings for SMB, mid-market and large enterprise segments through self-serve, partner and enterprise sales channels. Partners include ISVs (technology partners), SIs and channel resellers. Tenure has included implementing product marketing best practices, building out GTM product launch process, building partner product marketing function, introducing enterprise Sales Plays, evolving value messaging, self-serve improvements and enterprise pricing restructuring.
EDUCATION
UC San Diego
BA, Lit/Writing (minor Economics)
San Diego State University
MBA, Management and Marketing
SKILLS
ABOUT SHELBY BRITTON
Strategic WW B2B SaaS marketing team leader focused on identifying areas of growth…
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