Shelbi Anderson

About Shelbi Anderson

I am a Marketing professional with a degree from the University of Wyoming, where I specialized in Customer Experience Management and Communication, and minored in Management. My career focus is on driving impactful marketing strategies and enhancing customer experiences. I am passionate about working with dynamic teams in environments that foster growth, innovation, and excellence.My experience spans across programmatic advertising, campaign and account management, and training development, reflecting my commitment to achieving both personal and professional growth. I thrive in roles that challenge me to push boundaries and contribute meaningfully to organizational success.Let’s connect to explore opportunities where my skills and enthusiasm can drive value and innovation.CONTACT s••••••••@gmail.com

Experience

1. Senior Ad Operations Specialist

   StackAdapt

   Apr 2024 — Present

   Achieved over $60.5M in programmatic campaign execution in 2025- Selected as a member of the Field Advisory Board, where I collaborate to drive business initiatives by providing insights, co-developing strategies, and partnering on the execution of global, regional, and foundational quarterly priorities for the 2025 year- Selected as an Onboarding Expert for Account Managers, supporting new hire cohorts and leading discussions on key onboarding topics to ensure a seamless transition and successful integration for the 2025 year- Achieved over $47.7M in programmatic campaign execution in 2024- Contributed to the execution of programmatic campaigns for the 2024 United States Presidential Election- Developed and implemented a comprehensive onboarding training program for the Ad Operations team at StackAdapt, enhancing new hire integration and team efficiency- Collaborate with (Sr.) AMs to fulfill client deliverables including campaign trafficking, campaign modifications, and internal-facing ad operations- Creation and delivery of pixel-based data-capturing systems- QA all types of campaign builds which include special executions, dynamic retargeting, brand lift study, and footfall attribution- Identify areas of opportunity to optimize the campaign setup process alongside our product and technology teams- Establish techniques, best practices, and processes to support and optimize the creation of successful campaigns- Troubleshoot setup issues and become the first line of support for the Ad Operations team- Execute on projects and pilot programs by collaborating with the Project Managers (Manager, Ad Operations)

Education

• University of Wyoming

  Bachelor of Science - BS, Marketing

  2015 — 2019