Shekhar Sharma

Experience

1. Lead Data Scientist

   Decision Culture

   Mar 2022 — Present · Gurugram, IN

   Delivering data-driven solutions as an Individual Contributor for the marketing organization at The Home Depot, the world’s largest home improvement retailer. Designing and productionizing scalable machine-learning systems that enable value-based marketing and enhance customer experience across digital, email and app channels.• Owned end-to-end CRM product recommendation, hyper-personalization, forecasting and causal measurement initiatives across enterprise-scale marketing programs supporting 40+ million customers.• Drove development and productionization of CRM scoring and personalization ML models used for audience selection, targeting and campaign optimization.• Owned model architecture, experimentation and validation, translating analytical insights into deployable audiences and decision frameworks.• Partnered closely with CRM, Marketing Operations, Product and Data Engineering teams to operationalize models into automated pipelines and campaign workflows.• Established robust measurement, calibration, monitoring and drift-detection practices to ensure stable, explainable and business-aligned model performance.• Delivered measurable business impact through improved targeting, hyper-personalization and value-based marketing strategies.Focus Areas : Personalization & Product Recommendation, Purchase Propensity & Brand Affinity Modeling, Lookalike Modeling, Customer Lifetime Value (CLV), Demand Forecasting, Causal Measurement and Incrementality for Email and Digital Marketing Channels.Methods & Techniques : Predictive Modeling, Gradient Boosting & Tree-Based Models, Sequence Modeling, Time-Series Forecasting, Causal Inference & Uplift Modeling, Experimentation & Model Validation, Large-Scale Feature Engineering.Platforms & Tools : Cloud-based ML platforms (GCP, Vertex AI), Large-scale analytics (BigQuery), Distributed processing (Spark), Production Airflow pipelines and model monitoring systems, Dashboarding (Tableau) Languages : Python, SQL, PySpark

Education

• Indian Institute of Technology, Madras

  Bachelor of Technology - BTech, Civil Engineering

  2013 — 2018

• Great Lakes Institute of Management

  Online Post Graduate Program in AI & ML