Shekhar Kumar Gupta
Associate - Marketing @FutureBridge I ABM, Webinar Strategy, CRM & Automation Expert | Driving B2B Engagement
- Role
- Associate - Marketing at FutureBridge
- Location
- Ranchi, JH, IN
- LinkedIn followers
- 500 followers
About Shekhar Kumar Gupta
Passionate about transforming B2B engagement through data-driven marketing strategies, with a focus on Account-Based Marketing (ABM), webinar outreach, CRM optimization, and intelligent automation. With hands-on experience in tools like Apollo, PhantomBuster, HubSpot, Brevo, Mailchimp, ClickUp and Livestorm, I ensure that our marketing campaigns are not just seen—but acted upon.From building high-quality lead databases to executing targeted campaigns and enabling sales teams with actionable insights, I bring a holistic approach to modern marketing. My focus lies in delivering measurable outcomes—driving pipeline growth, increasing engagement, and accelerating conversions. Areas of Expertise: ABM Campaign Execution Webinar Strategy & Engagement Marketing Automation & Email Workflows CRM Management & Segmentation Lead Nurturing & Sales Enablement Marketing Analytics & Performance ReportingLet’s connect if you\'re passionate about growth marketing, marketing tech, or collaborative sales-marketing alignment.
Experience
Associate - Marketing
Apr 2023 — Present · Navi Mumbai, IN
At FutureBridge, I lead and execute data-driven B2B marketing initiatives across global energy, mobility, life sciences, food & nutrition and industrial sectors. My responsibilities include: Data Build & Management: Built and maintained a high-quality marketing database of over targeted B2B contacts using Apollo and PhantomBuster, improving campaign precision and reducing bounce rates by 30%. Webinar Marketing & Automation: Planned and promoted 100+ webinars with Livestorm, HubSpot, and Brevo, achieving 20–30% attendance rates and a 15% lead-to-opportunity conversion through nurturing flows. ABM Campaigns: Designed and executed personalized ABM campaigns targeting Fortune 500 accounts across consulting and industry sectors, contributing to 20% increase in qualified leads. Lead Nurturing: Implemented multichannel workflows via HubSpot and Mailchimp, improving email engagement by 35% and supporting sales-readiness for key accounts. Sales Enablement: Provided sales teams with tailored collateral and analytics reports, directly influencing a 10% increase in opportunity closure rate. CRM Management: Managed HubSpot and Excel-based CRM processes ensuring data accuracy, segmentation, and tracking for contacts, resulting in better alignment between marketing and sales. Marketing Analytics & Reporting: Developed dashboards and performance reports, tracking KPIs across campaigns to optimize outreach and improve ROI.
Education
St. Xavier's College, Ranchi
Bachelor of Commerce (B.Com) (Hons.) Vocational , Advertising And Marketing
2016 — 2019
BSF Senior Secondary Residential School, Kadamtala
XII, Science
2014
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