Shekar Velpuri
Principal Technical Lead at Salesforce
- Role
- Principal Technical Support Lead at Salesforce
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shekar Velpuri
Salesforce Marketing Cloud Architect | Technical Lead | 9X Salesforce Certified | Scrum Master | Martech StrategistWith over 9 years of experience in driving digital marketing transformation, I specialize in designing, leading, and delivering scalable Salesforce Marketing Cloud (SFMC) solutions across enterprise environments. As a Technical Architect and Team Lead, I’ve successfully bridged the gap between business vision and technical execution—empowering organizations to unlock personalized, data-driven marketing at scale. Core Expertise• Salesforce Marketing Cloud Architecture & Solution Design• Multi-Channel Campaign Execution (Email, Mobile, Web)• Marketing Automation | Customer Journey Strategy | Data Modeling• API Integrations (REST & SOAP), MC Connector, Distributed Marketing• Data Cloud, Interaction Studio (Personalization), Einstein Insights, Datorama• Agile Project Management | Cross-Functional Leadership | Stakeholder Communication Highlights• 9X Salesforce Certified + Scrum.org Certified Scrum Master• Led cross-functional teams in delivering end-to-end martech solutions with measurable KPIs and ROI impact• Architected complex integrations across marketing, sales, and analytics platforms to support omnichannel experiences• Hands-on expertise in Journey Builder, Automation Studio, Mobile Studio, Email Studio, Content Builder, and Analytics Builder• Built and optimized loyalty, nurturing, and scoring programs that enhanced engagement across the customer lifecycle• Deep experience in campaign setup, contact strategy, segmentation, and compliance-based contact management• Strong background in business process re-engineering, marketing operations, and post-campaign analyticsI’m passionate about building modern marketing ecosystems that are scalable, secure, and insight-rich. Let\'s connect if you\'re looking to transform marketing operations into high-performing, customer-centric engine
Experience
Principal Technical Support Lead
Aug 2023 — Present · Hyderabad, IN
Education
Ekashila College of Education, Hyderabad Road, Jangaon
Intermediate , Mathematics
2009 — 2011
Vani Vidya Vihar High School
10th
2008 — 2009
HOLY MARY INSTITUTE OF TECHNOLOGY & SCIENCE (MCA), BOGARAM
Bachelor of Technology - BTech, Computer Science
2011 — 2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.