Sheitia Benson
Email Marketing @American Bureau of Shipping (ABS)
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WORK HISTORY
Email Marketing @American Bureau of Shipping (ABS)
Houston, TX, US
Developed and deployed global B2B e-mail marketing strategy across two ABS affiliates, managing automated drip programs, lead nurtures, and events campaigns, engaging 200K-plus contacts in our MAP and CRM.• Increased e-mail performance year over year by plus-14% in open rates and plus-3% in CTR by refining audience segmentation, pre-deployment UAT, A/B testing of design and messaging, and ongoing data hygiene and optimization initiatives.• Led e-mail deliverability and sender reputation management, implementing SPF, DKIM, and DMARC for new IP and enforcing strict list hygiene, resulting in a 50% reduction in bounce rates and spam complaints.• Designed and coded device-responsive e-mail, SMS, webform, landing-page templates, and a preference center, enhancing user experience, lead capture, marketing efficiency, and brand consistency, while reducing opt-outs by 20% through content personalization and frequency controls. • Developed multi-channel reporting connecting digital marketing activities to opportunities won, managing data flow and integrity between MAP and CRM, and delivering monthly insights and recommendations to C-suite stakeholders.• Drove operational excellence by leading cross-functional collaboration and managing contracted email specialists; standardized workflows and training to reduce campaign time-to-launch by 26% while supporting rebranding initiatives and global product launches.
EDUCATION
Prairie View A&M University
Bachelor of Arts (B.A.), English Language and Literature,
Howard University
Bachelor of Arts - BA, Cinematography and Film/Video Production
ABOUT SHEITIA BENSON
I help organizations turn email and digital marketing into measurable revenue and pipeline growth.With over 8 years of experience across enterprise, mid-market, and nonprofit environments, I specialize in building and optimizing email-first, lifecycle-driven campaigns that support customer acquisition, retention, and long-term engagement. My work has directly contributed to 40% lead growth in six months, driven by strategic planning, segmentation, and hands-on technical execution.What I do best- Design and execute end-to-end email and lifecycle marketing campaigns- Drive demand through Email, PPC, Paid Social, and Content Marketing- Build and optimize marketing automation and CRM integrations- Translate data into insights that inform budget allocation and growth strategy- Align marketing programs tightly with sales, pipeline, and revenue goalsPlatforms & tools:HubSpot Marketing Hub • Salesforce Marketing Cloud • Adobe Marketo Engage • Microsoft Dynamics • Marketing Automation • CRM Integrations • Analytics & ReportingI’m known for being both strategic and execution-focused—equally comfortable designing the campaign roadmap and getting into the platform to build, test, launch, and optimize. Open to conversations with teams looking for an experienced Email / Lifecycle Marketing leader who can turn marketing investment into predictable, scalable growth.
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