Sheira Furse
- Role
- Director, Global Brand Strategy at eBay
- Location
- Sarasota, FL, US
- LinkedIn followers
- 500 followers
About Sheira Furse
Sheira Furse is a Senior Advisor to the best-in-class eBay Global Brand & Media Team…
Experience
Director, Global Brand Strategy
Sep 2021 — Present
Lead global brand strategy for eBay, overseeing eBay’s ongoing repositioning, differentiation, and end-to-end brand experience transformation globally, unlocking long term growth for this uniquely beloved and inspiring brand.
Education
University of California, Berkeley
BA, Rhetoric
Skills
- Integrated Marketing
- Innovation
- Brand Management
- Communication Training
- Co-Branding
- Leadership
- Market Research
- Direct Marketing
- Program Management
- Analytics
- Positioning
- Marketing Strategy
- Internal Communications
- Change Management
- Value Proposition Development
- Brand Architecture
- Copywriting
- Talent Brand
- Strategy
- Customer Engagement
- Customer Insight
- Social Media Marketing
- Demand Generation
- Loyalty Marketing
- Corporate Positioning
- Marketing
- Advertising
- Marketing Communications
- Market Analysis
- Communications Planning
- Global Marketing
- Marketing Management
- Brand Development
- Customer Experience
- Messaging
- Executive Communications
- Strategic Communications
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