Sheilin Herrick

Product Marketing and Demand Generation @ Amazon | Growth-stage GTM Leader

Role
Senior Marketing Manager, Multi Channel Commerce Fulfillment, Buy with Prime, and Supply Chain at Amazon
Location
Seattle, WA, US
LinkedIn followers
500 followers

About Sheilin Herrick

Senior marketing leader with 20+ years of experience driving go-to-market strategy, product adoption, and revenue growth across B2B SaaS, B2C, and marketplace businesses.Specialize in product marketing leadership, demand generation, pricing & monetization strategy, and lifecycle marketing, with deep experience translating complex products, policies, and technical capabilities into clear, customer-first messaging.Have led marketing and GTM initiatives at Amazon, global SaaS companies, and venture-backed startups through multiple growth stages, acquisitions, and international expansion. Known for building strong teams, aligning cross-functional stakeholders, and delivering repeatable GTM motion.

Experience

  1. Senior Marketing Manager, Multi Channel Commerce Fulfillment, Buy with Prime, and Supply Chain

    Amazon

    Jan 2026 — Present

Education

  • Portland State University - School of Business

    Marketing, Advertising Management

    2001 — 2004

Skills

  • Social Media Marketing
  • Customer Acquisition Strategies
  • Project Management
  • Paid Search Campaigns
  • Team Management
  • Search Engine Marketing (Sem)
  • Direct Marketing
  • Marketing Management
  • Email Marketing
  • Make IT Happen
  • Dart for Advertisers
  • Roi Justification
  • Online Media Buys
  • Increasing Roi
  • Media Production
  • Advertising Operations
  • Google Adwords
  • Sem
  • Online Advertising
  • Go-to-Market Strategy
  • Lead Management
  • Demand Generation
  • Salesforce.com
  • Copywriting
  • Roi Strategies
  • Affiliate Marketing
  • Art Direction
  • Digital Strategy
  • Roi Optimization
  • Media Planning
  • Search Engine Optimization (SEO)
  • SEO
  • Media Strategy
  • Brand Management
  • Marketing Strategy
  • Media Analysis
  • Lead Generation
  • Customer Acquisition
  • Market Research
  • Marketing Automation

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Sheilin Herrick — Senior Marketing Manager, Multi Channel Commerce Fulfillment, Buy with Prime, and Supply Chain at Amazon in Seattle, WA, US | Unifers