Sheila Senhouse

About Sheila Senhouse

I am a seasoned innovative and entrepreneurial leader with extensive experience in Brand Management, Marketing Strategy, Advertising Media, Digital Marketing, Events/Sponsorship, and New Product launches. I leverage strategic thinking and my strong leadership abilities to achieve successful outcomes for complex and time-sensitive projects.I have led cross-functional teams to deliver strong growth for multiple world class brands with combined worth of over $1B across many different industries including wine and spirits, beauty, and fashion accessories. Recognized for decisive decision-making and the ability to execute sound marketing plans. • Orchestrated cost-saving measures through meticulous analysis of marketing spend, identifying and optimizing high customer acquisition cost activities, resulting in $2M annual savings and improved ROI for brand campaigns.• Led cross-functional teams in successful product launches, achieving 40% market penetration within the first year and generating $15M in sales revenue for new offerings in diverse industries.• Implemented data-driven advertising strategies, leveraging digital platforms and media channels to drive 30% growth in impressions for high-profile events and sponsorships, exceeding KPI targets.• Spearheaded strategic 360 brand marketing initiatives, resulting in a 20% increase in market share and $50M revenue growth for top tier wine and spirits brands.

Experience

1. Head of Marketing, Americas

   Fiskars Group

   Jan 2024 — Present · New York, NY, US

   Head of Americas marketing team, leading strategic brand and product plans for a portfolio of six tableware brands (Waterford, Wedgwood, Royal Doulton, Royal Albert, Iittala, Royal Copenhagen).• Lead team of seven to develop and execute annual brand plan to support wholesale and ecom growth.• Leverage market trends and competitive research to identify and refine white space opportunities that inform new product innovation roadmap.• Collaborate with cross-functional teams to align and execute marketing plans among trade partners and consumers across all touch points (Digital, PR, Social, OOH, In-store, CRM). • Develop pricing strategy for key brands based on consumer and competitive analysis.

Education

• Baruch College

  Bachelor of Business Administration (B.B.A.), Marketing

  1997 — 2001

Skills

• Integrated Marketing
• Digital Marketing
• Relationship Marketing
• Marketing Management
• Trade Marketing
• Consumer Products
• Alcoholic Beverages
• Fmcg
• Marketing
• Brand Architecture
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Shopper Marketing
• Advertising
• Customer Insight
• Product Development
• Strategy
• Brand Development
• Brand Equity