Sheila C.
Marketing Communications Maven
- Role
- Vice President, Communications & Engagement at Deutsche Bank
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Sheila C.
Enterprise communications leader who thrives on driving visibility, reputation…
Experience
Vice President, Communications & Engagement
Jan 2010 — Present
Charged with new role to execute vision for world-class business culture and instill key corporate communication principles in the North American software development center supporting Deutsche Bank\'s Global technology Division.Recommended the strategy to elevate IT brand and presence through both new and existing communications platforms. Direct media relations, external brand planning, and executive coaching/media training.* Collaborated with corporate communications and brand teams to elevate local presence on corporate website.* Secured panelist opportunity for the new COO on the prestigious Wake County Economic Development Forum and the North Carolina Technology Association Leadership Conference.* Designed and promoted corporate social responsibility programs, along with cultural initiatives that nurtured diversity, work/life balance, and social activities in alignment with DB principles.* Introduced the first employee award program. Assisted Cary recruiting efforts developing message points, resources, and events.* Implemented robust communication, messaging, and delivery channels along with proprietary social network platform that engaged users/customers.* Produced collateral and presentation materials in conjunction with corporate brand group. Created logos, ads, and videos.
Education
University of North Carolina Wilmnington
Bachelor of Science (B.S.) Marketing
Skills
- Newsletters
- Integrated Marketing
- New Media
- Corporate Branding
- Management
- Trade Shows
- Digital Media
- Promotions
- Sponsorship
- Training
- Online Marketing
- Online Advertising
- Business Development
- Social Media Marketing
- Public Relations
- Internal Communications
- Media Relations
- Intellectual Property Rights
- Positive Energy
- Strategic Planning
- Competitive Analysis
- Creative Direction
- Blogging
- Trademark Filing
- Corporate Communications
- Media Coaching
- Market Planning
- Marketing
- Brand Management
- Marketing Strategy
- Intellectual Property
- Leadership
- Advertising
- Event Management
- Crisis Communications
- Email Marketing
- Market Research
- Marketing Communications
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