Sheila Yen
Vice President | Creative Director
- Role
- Creative Director at Lily Apparel
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sheila Yen
Sheila Yen is a creative brand leader who has launched the successful labels of Jill Jill…
Experience
Creative Director
May 2023 — Present · New York, NY, US
Hired to lead creative direction and strategic concept development across private label and branded initiatives. Oversee design and positioning of Gemma + Jane label, sold to T.J. Maxx, Nordstrom Rack, Macy\'s Backstage, Beall\'s Florida and Saks Off Fifth. Also direct the private label C&V for Dillard’s, focusing on trend-right assortments tailored to drive customer engagement and maximize sales performance. Partner cross-functionally with design, merchandising, sales and production to ensure product excellence aligned to retail needs and brand positioning.
Skills
- Apparel
- Textiles
- Fashion
- Styling
- Trend
- Wovens
- Fashion Illustration
- Trend Analysis
- Fashion Design
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