Sheila Tracy
Senior Director @ Circana| Marketing Mix Modeling - Americas
- Role
- Senior Director - Us Mix Operations at Nielsen
- Location
- Palatine, IL, US
- LinkedIn followers
- 500 followers
About Sheila Tracy
Experienced Analytics Director with a demonstrated history of working in the information services industry. Skilled in Consumer Behavior, Customer Insight, Marketing Mix Modeling, Market Research, and Quantitative Research. Strong business development professional with a Bachelor of Science focused in Mathematics/Statistics from De Paul University.
Experience
Senior Director - Us Mix Operations
Oct 2022 — Present
US Mix Operations Lead - Responsible for Data and Modeling Analytics for US Mix (CPG and EV)
Education
De Paul University
Bachelor of Science, Mathematics/Statistics
1986 — 1989
Skills
- Competitive Analysis
- Market Research
- Analytics
- Marketing Mix Modeling
- Consumer Behaviour
- Market Analysis
- Customer Insight
- Quantitative Research
- Marketing Research
- Segmentation
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