Sheila Suaya
Lead Program Manager | CX, Reality Labs, Meta | Ex- MAL | WPP
- Role
- Lead Program Manager, Creative X, Reality Labs at Meta
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sheila Suaya
Empathetic and innovative marketing leader with 15+ years of experience shaping global brands and scaling high-support, high-impact environments where creative excellence and operational rigor thrive.Known for turning chaos into aligned teams and sustainable workflows—adept at building structure where none exists, navigating ambiguity, untangling complexity, and guiding cross-functional teams through change with pragmatism and heart.Lover of brands, systems, tech, food, and people. Avid world traveler with on-the-ground experience across North America, EMEA, and LATAM.
Experience
Lead Program Manager, Creative X, Reality Labs
Feb 2025 — Present · Los Angeles, CA, US
Lead one of the largest portfolio-wide marketing programs in Reality Labs, overseeing a cross-disciplinary team delivering multi-channel assets for all Metaverse and Wearables Hardware launches and refreshes across 29+ global markets spanning AI, AR, MR, VR Entertainment, and VR Gaming.• Partner with 11+ Meta XFN teams and EssilorLuxottica to build scalable, evergreen asset libraries across 1P/2P/3P channels, including Physical/Digital Retail, Demo App, Meta View App, Web, Organic/Paid Social, and DRM.• Develop and execute short and long term roadmaps across scoping, budgeting, resourcing, tooling, and agency partnerships to support rapid portfolio growth.HIGHLIGHTS:• Drove operational transformation from vertical efforts to a centralized, portfolio-wide model.• Delivered a record-breaking 4,500+ best-in-class Core Assets in six months—powering launches for Oakley Meta, Ray-Ban Meta 2.0, and Meta 1P.• Spearheaded horizontal scope prioritization efforts—reducing spend by 16% in H1 ‘25.
Skills
- Art Direction
- Estrategias Creativas
- Social Media
- Digital Media
- Final Cut Pro
- Marketing Communications
- Illustrator
- Media Planning
- Photoshop
- Iwork
- Graphic Design
- Account Management
- Digital Marketing
- Digital Strategy
- Marketing Digital
- Creative Strategy
- Broadcast Production
- Social Media Marketing
- Integrated Marketing
- Adobe Acrobat
- Advertising
- Brand Development
- Online Advertising
- Creative Direction
- Outdoor Advertising
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