Sheila N.

About Sheila N.

I am a results‑driven marketing leader with 30 years of experience guiding organizations through brand transformation, digital evolution, and strategic growth. My passion lies in helping brands articulate a compelling, authentic story—one that inspires trust, strengthens reputation, and drives measurable outcomes.My career spans traditional and digital marketing, brand strategy, omni‑channel campaigns, and user experience optimization, with a consistent focus on aligning marketing strategy to organizational goals. I am known for building and mentoring high‑performing teams, simplifying complexity, and leading cross‑functional initiatives that elevate brand clarity and accelerate growth.I bring deep experience in- Leadership & Team Development — coaching, mentoring, and empowering teams to deliver exceptional results - Strategic Marketing Planning — translating organizational goals into actionable, insight‑driven marketing strategies - Brand Storytelling & Positioning — strengthening brand identity and mission alignment - Digital Strategy & UX — driving SEO/SEM, paid digital, social, analytics, and conversion optimization - Data‑Driven Decision Making — using insights to improve performance, refine messaging, and enhance customer experience - Omni‑Channel Marketing — integrating digital and traditional channels for cohesive, high‑impact campaigns I thrive at the intersection of strategy, creativity, and execution, helping organizations grow their brand, deepen audience engagement, and deliver meaningful mission impact.

Experience

1. Director of Marketing

   Goodwill Ncw

   Mar 2020 — Present · Menasha, WI, US

   Lead the organization’s brand and marketing strategy, ensuring alignment across retail, mission, and program initiatives. I guide a talented marketing team, fostering a culture of collaboration, innovation, and accountability. My work strengthens brand consistency, elevates mission storytelling, and drives community engagement.Key leadership contributions- Developed and executed a unified brand and marketing strategy that improved message consistency across all business units - Strengthened mission‑driven storytelling, increasing visibility of community impact and donor engagement - Mentored and coached the marketing team, improving performance, collaboration, and strategic capability - Partnered with cross‑functional leaders to align marketing priorities with organizational goals - Elevated brand presence through integrated campaigns across digital, retail, and community channels

Education

• New York Institute of Technology

  MBA, Marketing Specialization

  2008 — 2010

• University of Wisconsin-Stevens Point

  B.A., Communications

  1991 — 1995