Sheila Francis

About Sheila Francis

An engaging senior communications and marketing strategist with 20+ years experience in the D.C. metropolitan area. A strategic and innovative leader across corporate communications, media relations, public relations, crisis communications, branding and events. A social media content strategy and development tactician, and website content manager. An effective and creative writer across marketing and communications materials in a fast-paced and competitive environment. A proactive problem solver. A detail-oriented, knowledgeable professional with expertise in working with high-profile executives, celebrities, internal/external stakeholders. A networked executive with local/national media contacts resulting in a proven track record in securing media coverage across broadcast, print, radio and online news outlets. Specialty skills: Strategic communications planning, corporate communications, public relations, media relations, social media strategy, media/community events, website management, project management, branding, messaging, content marketing, copy editing and digital marketing. Past President of the Event & Arena Marketing Conference overseeing a committee of 35 people charged with the planning and execution of an annual conference attended by 400+ venue marketing, public relations, social media and group sales professionals in the live entertainment industry. Responsible for oversight and management of the non-profit group inclusive of the Executive Board, Board and subcommittees for the agenda, marketing/communications, sponsorship, and more. Budget and contracts oversight. Communications/marketing consultant for area businesses, non-profits and marketing agencies. Offering a range of services including public relations, marketing, brand research, copywriting, website content management, social media content strategy, & pitching guest blog posts/speaking engagements. Additional services include management of trade shows, events & industry conferences.

Experience

1. Lead Communications Specialist

   Booz Allen Hamilton

   Dec 2021 — Present · Washington, DC, US

Education

• Bradley University

  Bachelor's degree, Marketing

  1998

• Bradley University

  Bachelor of Science, Marketing

  1994 — 1998

• Florida State University

  Master of Science, Sports Administration

  1998 — 1999

• Bradley University

  Bachelor of Science - BS, Marketing

  1998

Skills

• Management
• Entertainment
• Public Relations
• Event Planning
• Social Media
• Broadcast
• Event Management
• Strategic Communications
• Editing
• Media Relations
• Social Media Marketing
• Media Events
• Corporate Communications
• Creative Direction
• Marketing