Sheikina Liverpool

About Sheikina Liverpool

I am an executive communications leader with 15+ years of experience shaping enterprise narrative, reputation, and executive visibility for publicly traded and high-growth organizations. I partner with CEOs, Boards, and senior leadership to integrate corporate strategy, product narrative, and stakeholder communications in ways that drive investor confidence, strengthen competitive positioning, and protect reputation during complex business transformations.At Birkenstock, I led global corporate communications strategy through the company’s successful public market debut at an $8.6 billion valuation, architecting a unified global communications framework that drove measurable increases in purpose-led coverage across 30+ markets. Prior to that, I built measurable share of voice, elevated executive visibility, and integrated product, marketing, and corporate communications at Macy’s, Gap Inc, BET Networks, and The Body Shop. I thrive at the intersection of strategy, governance, and narrative execution and am passionate about building communications systems that move organizations forward with clarity and confidence.

Experience

1. Head of Corporate Communications

   BIRKENSTOCK

   Jun 2022 — Present · New York, NY, US

Education

• Syracuse University

  B.S., Television, Radio, Film

Skills

• Pitching
• Event Planning
• Public Relations
• Internal Communications
• Media Relations
• Advertising
• Marketing Communications
• Facebook
• Publicity
• Event Management
• Crisis Communications
• Social Networking
• Social Media Marketing
• Community Relations
• Editing
• Marketing
• Management
• Writing
• Blogging
• Crisis Management
• Integrated Marketing
• New Media
• Corporate Communications
• Social Media
• Press Releases
• Digital Media
• Beauty
• Media Communications
• Entertainment
• Press Kits
• Sponsorship
• Special Events
• Strategic Communications