Shefali Tandon

About Shefali Tandon

A result-oriented CSR and sustainability communication specialist with over 18 years of experience in non- profit, media, retail, and entertainment sectors. Adept in designing and implementing CSR and sustainability programs to amplify child rights, road safety, education and gender related initiatives. I have extensive experience in leading innovative projects and programs for resource mobilization, donor management, volunteering/employee engagement programs, advocacy campaigns, marketing and brand enhancement initiatives. Demonstrated success in project planning, budgeting and operations. An effective leader with problem solving, relationship management and vendor management skills.

Experience

1. Manager - Branding and Communication

   CARE

   Apr 2022 — Present · IN

   o Leading the strategic communication on foundational learning initiatives undertaken by the project in four Indian states with a specific focus on gender equality. o Providing technical support to state teams for implementing innovative behaviour change communication strategies to establish the project as ‘Thought Leader’ in early learning and enhance project visibility.o Conceptualizing and organizing CSR Conclaves, Meets and events to foster private sector partnerships to achieve FLN goalso Strengthening digital presence by managing the IPEL page content for CARE’s global website, social media handles of IPEL project and leveraging analytics to measure and optimize effectiveness to increase the reach and engagement.o Conducting field visits, studies and surveys to manage and support the project initiatives for donor reporting, global presentation and private sector engagemento Organizing employee engagement activities across intervention states on international and national days of importance, townhalls, bi-monthly newsletters, capacity building workshops.o Managing documentation and reporting of project impact to different stakeholders through weekly updates, presentations, quarterly and annual reports.o Steering the development of compelling content and high-quality communication materials including annual newsletters, technical reports, studies, communication collaterals, fact sheets, infographics, case and success stories, audio visual content, photo essays, photo bank to enhance project outreach and visibility along with stakeholder engagement. o Efficiently managing budgets for optimal utilization of financial resources and maximizing output o Ensuring team empowerment by capacitating regional teams on brand guidelines, documentation, reporting in all the intervention states. o Managing relationships with the donor, government agencies, vendors, and peer organizations as part of stakeholder management role

Education

• Tagore International School

  Commerce

  1981 — 1993

• College of Vocational Studies, Delhi

  B.A. (Tourism)

  1993 — 1996