Sheethal Shobowale

About Sheethal Shobowale

Forward-thinking, intellectually curious and collaborative research professional with a successful track record of leading global research product launches from design through execution. Natural relationship builder with an international perspective who excels at making meaningful connections and bridging the gap between technical work and other arms of an organization. Thrives in a mission-based work environment that fosters a strong, honest, and intellectual culture, and celebrates diverse perspectives. Experience developing qual and quant research programs, consumer insights, product research and measurement, research product development for internal, marketing and in client facing roles.Looking to help organizations reach their goals through meaningful consumer and product research.Consumer Insights, Emerging Trends and Foresight Research, Market Research, Research Planning, Literature Reviews, Secondary research, Managing research vendors, Panel behavioral clickstream studies, Survey Design and Analysis, International Research, Tracking and Longitudinal Studies, Diary studies, Contextual Interviews, Usability testing (remote and in person), Concept testing, Prototype testing, Lab Studies, A/B testing, Experimental Design, Eyetracking Studies, Ethnography, Workshop Facilitation, Text Analysis, Open Ended Coding, Cross Media Measurement, Online Media Measurement Strategy, Reporting, Optimization, Performance, Brand Marketing, Ad Effectiveness, Media Mix Modeling, Creative Testing, Social Media Tracking, Web Analytics, Media Research, Online Video Measurement, Data Analysis, Data Visualization, Data Storytelling, Public Speaking, Dashboarding, SQL, ASP, VBA, HTML. Learning Design Thinking, Sketch, UX Design, Javascript, Python, Jupyter, R

Experience

1. Staff Ux Researcher

   Google

   Apr 2023 — Present · New York, NY, US

   2021 - Current Google Workspace for Education

Education

• Parsons School of Design - The New School

  Master of Fine Arts - MFA, Design and Technology

  2019 — 2021

• Columbia University

  BA, Economics-Mathematics

  1998 — 2002

• IDEO Acumen

  Certificate, Design Thinking

  2019 — 2019

• Stanford University | Coursera

  Human Computer Interaction

  2012 — 2012

• Columbia University

  MS, Strategic Communication

  2003 — 2005

• School of Visual Arts

  Data Visualization

  2012 — 2012

Skills

• Marketing Research
• Digital Media
• Digital Strategy
• Online Marketing
• Search Engine Optimization (SEO)
• Web Analytics
• Integrated Marketing
• Mobile Marketing
• Digital Marketing
• Analytics
• Online Advertising
• Marketing Strategy