Sheetal Goel Singhal
Social Media and Competitive Intelligence Expert@ ZS | PGDM- Marketing | Alum- IMI, New Delhi
- Role
- Senior Associate at ZS
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sheetal Goel Singhal
As a Knowledge Management Associate at ZS, I analyze social media conversations for…
Experience
Senior Associate
Dec 2021 — Present · Gurugram, IN
Social Media Analytics & Customer Insights•Provided strategic recommendations about brands’ image across key performance metrics like SoV, sentiment analysis, KOL analysis, using social media conversations on Twitter, X, Forums•Conferences Tracking, Event Tracking, product launches, and FDA approvals for reach, engagement score, and promoter score to quantify their impact on the brand’s image•Campaign Analysis/ Campaign performance analysis to maximize ROI per campaign and gauge customer sentiments pre-campaign, during-campaign, and post-campaign•Created consumer journeys to identify unmet needs, product enhancement areas, and roadblocks•Prepared exhaustive QC checklists to enhance the quality and timeliness of client deliverables•Onboarded 3 new joiners (functional training) and managed 2 junior associates daily•Loaded and cleaned data using keyword-based filters identified through secondary research for social media tools - Brandwatch and Sprinklr•Led on-shore and client meetings to identify problem statements, hypotheses, and requirements•Collaborated with cross-functional teams to develop proposals and promise of capabilities (PoCs) for business development activitiesCompetitive Intelligence•Conducted industry analysis to identify recent trends, developments, and pipeline products•Identified and analyzed products’ value drivers to gain insights into market positioning•Identified closest competitors through competition mapping to strategically plan upcoming moves•Diagnosed enterprise health using financial metrics like operating margin, profit, inventory cycle, and expenditure analysis•Analyzed market risk based on the market concentration, entry barriers, and its competitive nature•Identified, researched, and evaluated competitors based on factors like product portfolios, branding, market share, and pricing so that client prepare their strategic moves
Education
New Green Field Public School
XII (CBSE), PCMB
2012 — 2013
IMI Delhi
PGDM- CORE, Marketing/Marketing Management, General
2019 — 2021
Delhi Institute of Pharmaceutical Sciences and Research (DIPSAR)
B.Pharma, Pharmaceutical Sciences
2014 — 2018
New Green Field School - India
X (CBSE)
2010 — 2010
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