Sheetal Kamdi
Digital Marketing Strategist @eClerx
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WORK HISTORY
Digital Marketing Strategist @eClerx
IN
EDUCATION
Institute of Management Technology, Nagpur
Master of Business Administration - MBA, Marketing
Kavi Kulguru Institute of Technology and Science, Ramtek
Bachelor's degree, Computer Science
ABOUT SHEETAL KAMDI
Product Marketing & Brand Strategist | Driving Go-to-Market Success, Revenue Growth & Customer RetentionResult driven Product Marketing and Brand professional with 8+ years of experience transforming market insights into high-impact strategies that drive measurable business growth. WHAT I DO:I own the complete product marketing lifecycle—from consumer research and competitive positioning to GTM execution, lifecycle campaigns, and performance optimization. I bridge the gap between product, marketing, sales, and customers to ensure products succeed in market and drive sustainable revenue. PROVEN TRACK RECORD: Scaled Zonah Entertainment from Rs 10 Cr → Rs 25 Cr (150% growth in 3 years) Built Eshira luxury brand from ground zero → Rs 5 Cr monthly revenue Launched 2 premium FMCG brands (Greater Gud, Amande) end-to-end—strategy, packaging, pricing, GTM Drove Rs 15+ Cr incremental revenue through strategic product launches and campaigns Improved customer retention by 15% and repeat business by 35% through CRM and lifecycle marketing Achieved 100% branch activation at SBI, improving PAN India ranking from 7th → 2nd Generated €80-90K monthly revenue managing 35+ concurrent healthcare marketing projects CORE EXPERTISE:• Go-to-Market Strategy & Product Launches• Brand Positioning & Messaging• Customer Segmentation & Targeting• Pricing Strategy & P&L Management• Lifecycle Marketing & Retention (CRM, Email, WhatsApp)• Campaign Management (ATL, BTL, Digital, Social Media)• Market Research & Competitive Intelligence• Cross-functional Collaboration (Product, Sales, Operations, Creative)• Performance Analytics & ROI Measurement INDUSTRY EXPERIENCE:Healthcare (Pharma marketing consulting)| FMCG (Almond House, Amul)| Retail & Entertainment (Zonah, Eshira)| Real Estate (Residential projects)| Banking & Financial Services (SBI - National Pension System) MARKETING TECH & TOOLS:CRM: Salesforce, HubSpot, Mailchimp, Brevo | Analytics: Google Analytics, Tableau | Project Management: JIRA, Asana, Trello, ServiceNow | Regulatory: Veeva Vault | MarTech: SEO, SEM, SMM, Influencer Marketing WHAT DRIVES ME:I thrive at the intersection of strategy, data, and execution. I love turning consumer insights into compelling product stories, building brands from scratch, and optimizing every stage of the customer journey for maximum impact. OPEN TO:Product Marketing Manager | Brand Manager | Growth Marketing Manager | Category Manager | Marketing Lead roles in Consumer Tech, D2C, SaaS, Fintech, HealthTech, EdTech, and Consumer Platforms
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