Sheetal Guttigoli

About Sheetal Guttigoli

Entrepreneur and Senior Product Leader with a strong track record of building both digital products and franchise businesses from the ground up.After founding and operating multiple Club Pilates locations (which I successfully exited), I continue to run a Row House franchise while focusing on new ventures that drive business efficiency and visibility.I’m the founder of Seamless Assist, a remote assistant agency that helps business owners streamline their operations, delegate more effectively, and reclaim their time. Seamless Assist has supported entrepreneurs across industries with highly skilled remote teams tailored to their needs.Currently, I’m building a new company focused on AI Optimization—empowering brands to increase discoverability and stay competitive in an AI-driven digital landscape.My career spans product strategy, UX design, and technical development, with expertise in voice recognition, mobile, cloud services, predictive intelligence, and machine learning. I’ve worked across startups and enterprise environments, combining innovation with hands-on leadership and team building.Co-author of Managing Software Development by Samuel Menaker and Sheetal Guttigoli.Specialties: Product Management, Startup Growth, AI Visibility, Business Development, Franchise Operations, UX Strategy, Technology Leadership

Experience

1. Founder and CEO

   Seamless Assist

   Mar 2025 — Present · Seattle, WA, US

   Scaling your business shouldn’t feel like chaos. At Seamless Assist, we provide practical, people-first remote assistant (VA) solutions tailored for the fitness, health, and wellness industries.Whether you need sales support, day-to-day admin, help building out systems, or a reliable right-hand for your operations, we’re here to make it easier. Our virtual assistants (VAs) are trained, vetted, and supported by proven workflows that bring clarity to your backend, allowing you to focus on the front end, helping your clients.From automating client onboarding to managing content and communications, we deliver support that’s structured, professional, and built for real business needs — not just a task list.What We Deliver: • Support built for wellness and fitness brands • Smart systems that scale as you grow • Remote Assistants who care about doing it right • Flexible packages — full-time, part-time, or project-based • Reliable execution without the hand-holdingLet’s bring structure to your growth, without the stress. Based globally, built for busy founders

Education

• National Institute of Technology Karnataka

  B. Tech, Computer Engineering

  1989 — 1993

• The University of Texas at Arlington

  MS, Computer Science

  1993 — 1995

• UW Foster School of Business

  MBA, Marketing, Finance

  2004 — 2007

Skills

• Speech Recognition
• Natural Language Processing
• Software as a Service (Saas)
• Negotiation
• Program Management
• Mobile Technology
• Mobile Devices
• Technology Management
• Marketing
• Cross-Functional Team Leadership
• User Experience
• Android
• Product Marketing
• Chatbots
• Start-Ups
• Telecommunications
• Product Development
• Mobile Communications
• Software Project Management
• Mobile Applications
• Saas
• Product Management
• Agile Methodologies
• Strategy
• E-Commerce
• Mobile Payments
• Mobile Content