Sheetal Shreedhar
Leadership | Analytics & Optimization | Testing and Planning | Data Integration | Marketing Strategy | BI | Measurement | Consumer Insights|
- Role
- Director of Performance Marketing at Progressive Leasing
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sheetal Shreedhar
Growth and performance marketing leader with 15+ years of experience scaling cross-channel acquisition, retention, and revenue across fintech, insurance, CPG, and healthcare. I specialize in driving profitable growth by pairing hands-on execution with rigorous marketing measurement and effectiveness frameworks.I own end-to-end growth strategy across paid media, CRM, and lifecycle—optimizing CAC, LTV, and ROAS through experimentation, attribution, and full-funnel analytics. Known for translating complex data into clear growth decisions, I partner closely with product, finance, and media teams to scale what works, eliminate inefficiencies, and create repeatable growth engines.With a strong analytics foundation, I bring a pragmatic, outcomes-driven approach to growth leadership—building measurement frameworks, leading cross-functional teams, and operating comfortably in fast-paced, omni-channel environments where accountability and impact matter.Specialties:Growth & Performance Marketing • Marketing Measurement & Effectiveness • Cross-Channel Acquisition • LTV, CAC & ROAS Optimization • Attribution & • Experimentation & Testing • Paid Media & Lifecycle Strategy • Audience & Consumer Analytics • Campaign Effectiveness • Market Research (Quant & Qual)
Experience
Director of Performance Marketing
May 2024 — Present · Salt Lake County, UT, US
Managed full-funnel performance marketing and qualitative research initiatives that increased revenue, user acquisition, and engagement by optimizing media budget and scaling data-driven strategies across digital and AI-enabled platforms
Education
Saint Louis University
Master of Business Administration - MBA, Concentration: Marketing & Communications
Southern Methodist University
Bachelor of Science - B.S., Economics & Political Science
Saint Louis University
Bachelor of Science - B.S., Economics & Political Science
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