Sheetal Birla

About Sheetal Birla

I love joining the dots between data, technology, and end-users to deliver high performance digital solutions. The impact is immense and non-linear.With a track record of building brands, crafting go-to-market strategies, and driving exponential revenue growth, my experience spans the software, entertainment, mobile, and retail industries at a global level.Working in Fortune Global 500 giants like Siemens and Samsung showed me how a machinery at scale works, while the startup agility taught me the intricacies of scaling ambitions in dynamic environments.I’ve been fortunate to get expansive learning through different business functions (sales, marketing, business development, strategic alliances, product), and through the people I’ve met. It has helped me solve problems using both a telescope and a microscope – see the distant view or dive right in and get things done! My engineering background fuels my interest in AI, machine learning, and analytics, while my sales & marketing lens helps me translate the tech speak to simple yet impactful solutions that resonate with users.If you’re ready to superpower your decisions, let’s connect.

Experience

1. General Manager, India

   Fever

   Oct 2024 — Present · Mumbai, IN

   Fever is the leading global live entertainment discovery platform, inspiring over 300 million people every month to discover the best experiences in over 40 countries. With a mission to democratize access to culture and entertainment in real life, Fever inspires users with unique experiences and events—from immersive exhibitions and sports to interactive theatrical performances, concerts, and festivals—while empowering its partners with data and technology to develop and expand new experiences worldwide.

Education

• B. M. S. College of Engineering

  Bachelor of Engineering, Computer Science and Engineering

• INSEAD

  Master of Business Administration (MBA)

  2012

• Mayo College

  Indian School Certificate (A & O level equivalent)

Skills

• Client Relations Skills
• Solutions Design
• Retail
• Analyst Relations
• Analytics
• Public Relations
• Business Strategy
• Competitive Analysis
• Integrated Marketing
• Influencer Marketing
• Solution Architecture
• Cross-Functional Team Leadership
• Product Marketing
• Business Analysis
• Strategy
• E-Commerce
• Team Management
• Channel Strategy
• Telecommunications
• Analysis
• Project Management
• Marketing Communications
• Management Consulting
• Supply Chain Management
• Marketing Research
• Creative Strategy
• Logistics Management
• Marketing
• Business Development
• Product Management