Sheershika Karra

Data Analyst @Fidelity Investments

US

Developed and maintained dynamic Tableau dashboards for visualizing marketing campaign performance, resulting in a 15% improvement in conversion rates. Assisted in designing and implementing ETL processes for seamless data integration, ensuring timely access to critical business data. Conducted data profiling and implemented data cleansing strategies, improving data accuracy and reliability. Contributed to cross-functional teams to integrate external data sources, enriching actionable insights for business decision-making. Collaborated with marketing teams to develop customer segmentation strategies, driving targeted campaigns and increasing customer engagement. Set up scheduled data refresh in Power BI to ensure that your reports are always up-to-date with the latest data from your Dynamics ERP system. Utilized Power BI to create various analytical dashboards that helps business users to get quick insight of the data Converted the Boulder Tables from Excel to Power BI with better Graphs and visualizations for the understanding and improvement of business. Conducted exploratory data analysis on user feedback, contributing to the enhancement of product features based on customer preferences. Used SQL queries to create interactive Dashboard in Salesforce Einstein Analytics Studio and analyzed CRM data. Performed Queries, maintained and extracted Data from Teradata, cleaning and maintaining the Production Environment in Teradata for the performance. Migrated old data from MS Access into SQL Server 2008 using SSIS Packages in Business Intelligence Development Studio. Regularly presented complex data insights to stakeholders, translating them into actionable business recommendations.

Belhaven University

Masters in Information Technology Management

Osmania University

Bachelor of Science, Computer Science