Shirley Liu
Global Marketing Director, Face & Eye Makeup, Yves Saint Laurent @L'Oréal
Signup · Get unlimited contacts
WORK HISTORY
Global Marketing Director, Face & Eye Makeup, Yves Saint Laurent @L'Oréal
EDUCATION
Harvard Business School
********* ********** ******** **************
ABOUT SHIRLEY LIU
International marketing executive with two decades of brand management and product development track record in world-leading companies, L\'Oréal and Estée Lauder, in France, UK, and Asia-Pacific. Results-oriented in both global and operational marketing. Strategic business planning and international team management with a strong capacity for building alliances between Consumer Insight, R&I, Manufacturing and Retail stakeholders to drive innovation and market gain. Associate Member of The British Psychological Society. Public Speaker and Millennials Mentor. Research advocate of attachment theory, metacognition, neuroplasticity, conscientious mentoring, growth mindset in the workplace and global communities. Specialties: International Business Strategy | New Market Conquest | Strategic Branding /Repositioning | Portfolio Management | Business Diagnostics & Planning | Consumer Insights | Trend Forecasting | Marketing Strategy | New Product Development | Advertising Creation | Team Building & Talent Development | Public Speaking | Cognitive Development | Neuropsychology | Attachment Theory
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.