Sheena Pegarido
VP of Communications @ LINK Strategic Partners | Media Relations and Community Outreach
- Role
- Vice President, Communications and Events at Link Strategic Partners
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Sheena Pegarido
A strategic communications, community relations, and media relations professional with a background in the news industry and a Master\'s degree in public and media relations. Treasurer of the Board of Directors at Amica Center for Immigrant Rights.
Experience
Vice President, Communications and Events
Jun 2012 — Present · Washington, DC, US
Lead and coordinate strategic communications projects for government agencies, private sector companies, associations and non-profits; Lead, plan, and implement media relations campaigns for small and large-scale, local and national-level campaigns and events; Train and coach C-suite clients and other spokespersons for media appearances and media relations activities; Develop strategy for community outreach initiatives and cultivate local partnerships; Develop, execute and manage media buying and plans; Write news releases, collateral content, and social media content; Plan and implement advertising campaigns; Manage creation of branded promotional materials; Participate in business development activities including writing proposals and present as part of the pitch team; Serve as client day-to-day contact.
Education
University of North Florida
Bachelor of Science, Communication
2003 — 2007
The Johns Hopkins University
Master of Arts (M.A.), Communications - Public and Media Relations
2010 — 2012
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