Sheena Hufana
Ecomm Marketing Analyst at Vuori
- Role
- E-commerce Marketing Analyst at Vuori
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Sheena Hufana
Experienced Digital Media Marketing Specialist with a focus on E-Commerce tracking and reporting. Has a strong passion for AdTech in E-Commerce looking for opportunities in a competitive and fast-paced environment. Graduated from California State University-Fullerton with a Bachelor of Arts in Communications, emphasis in Public Relations.
Experience
E-commerce Marketing Analyst
Aug 2024 — Present · Carlsbad, CA, US
In this role, I maintain and optimize Vuori\'s web tracking infrastructure to ensure seamless functionality across E-Commerce channels. I collaborate cross-functionally with Digital Engineering and Marketing teams to implement tracking and perform quality assurance on-site releases, ensuring all tracking signals are accurate and aligned with privacy regulations. I also manage relationships with key performance marketing platforms (Google Ads, Meta, etc.) to support ongoing tracking enhancements.I regularly develop and deliver web analytics reports using GA4, providing insights on site traffic, conversion rates, and other KPIs to inform strategic decisions. My work includes configuring, testing, and deploying tracking requests, while also maintaining comprehensive documentation and version control for all releases. Additionally, I ensure compliance with data privacy regulations like CPRA and GDPR, and I continuously support performance marketing optimization efforts.Key responsibilities- Maintain and optimize site tracking and analytics infrastructure- Collaborate with cross-functional teams to support site releases- Deliver web analytics reports in GA4, surfacing actionable insights- Ensure compliance with local data privacy regulations- Manage relationships with tracking partners and performance marketing platforms
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